Beirut, March 31, 2026: As part of the implementation of the emergency plan agreed upon with the Ministry of Telecommunications, aimed at ensuring business continuity and rapid adaptation to current changes, touch announces the activation of additional operational measures focused on digital communication channels to serve customers. This step comes in response to the increasing demand for remote solutions, as the company has recorded a significant increase in its subscribers' reliance on its digital channels and contact center for customer service, exceeding 40% in some cases compared to previous months.
Therefore, the company had to enhance the capabilities of these channels, particularly the touchBot digital self-service assistant, touch website, its mobile application, Live Chat, and social media channels. Additional resources have been allocated to accommodate the increasing volume of subscriber requests, as well as to respond to the rapid changes in their service needs and provide them with the necessary support while prioritizing their safety, thus sparing them the inconvenience of moving from their homes, which has become a challenge in itself.
Touch confirms that optimizing the efficiency of these channels and expanding their capacity is part of its ongoing strategy to provide a digital infrastructure that ensures subscribers have access to their essential services, and meets their requirements under all circumstances.