Under the patronage of H.E. Minister of Telecommunications Jammal Jarrah, touch hosts its very first iftar with customers
Beirut, June 15, 2017: touch, the leading mobile telecommunications and data operator in Lebanon, managed by Zain Group, announces the hosting of its very first iftar that was held with selected customers, as a way of thanking them for continuing to be a part of the touch family. The event took place at the Four Seasons Hotel on Tuesday June 13, and was held under the patronage of His Excellency Minister of Telecommunications Jamal Jarrah, who was also present.
In his speech, the Minister discussed the ministry’s accomplishments and what still needs to be done. He said, "The ministry has so far completed only some of its many plans but promises to continue on that same track towards many more achievements. The first of those was the student plan which caters to university students and which was strongly supported by the Lebanese government.
He added: "We are working closely with our partners in the sector to compensate for past negligence towards Lebanese citizens. This was the main driver behind reducing data prices.” The Minister also confirmed the effective integration between the Ministry, Ogero, and the two operators to guarantee further progress.
Addressing touch customers, he said, "You are our partners, assisting both touch and the Ministry in elevating and developing the telecommunications sector. This is of course thanks to Zain Group and Sheikh Badr Al Kharafi who have shown relentless support and a strong commitment towards the development of this sector.”
He added: "we have big dreams and ultimately even bigger responsibilities. We are working seriously on the seventh phase, which connects landline networks to every home across the country. It is unfortunate that the media are already attacking the tender process before the completion of the offers. Nonetheless, despite all of this, we strongly believe in our homeland and stay true to our efforts to continue to provide the Lebanese with the best telecommunications experiences possible.
He concluded by saying: "The ministry has many plans in store and will announce next week the tender for Centrals, followed by the seventh phase of the fiber optics networks project. Meanwhile, we hope we send a positive message soon to all Lebanese, reassuring them that we are on the right track.”
Commenting on the customer-oriented iftar, Emre Gurkan, Chief Executive Officer of touch said, “I would like to thank all our honored guests and customers for accepting this invitation and sharing this occasion with us. We sincerely appreciate that you have chosen to undertake your communications journey with us. Innovation, customer experience, and improving the quality of life of the communities we serve are the factors that drive us as a company.”
Gurkan continued, “Customer experience is an essential driving force and critical business objective of ours. We cater to our customers and create products and services that fit their ever-changing needs and desires. It is an exciting time to be offering communications solutions as digital transformation allows us to push boundaries and develop new worlds of rich content for the benefit of our customers.”
Elaborating on touch’s efforts to enhance customer experiences, Chief Corporate Management Officer Rula Abou Daher said, “At touch the Voice of the customer is given the highest priority where the foundation of our journey and strategy toward a better customer experience is based on two main pillars: Customer Experience and Digital transformation. Digital transformation has been embarked at touch by shifting towards digital channels such as Mobile App, Website, Social media and others in addition to Self-service channels such as Voice Biometrics and Smart IVR. Having said that, I am very pleased to announce that touch will soon be launching the E-chat, which will allow customers to communicate and chat in real-time with touch inquiring about service, asking for support or simply do any transaction. This added flexibility is another milestone in our efforts to meet the growing customer digital lifestyles and preferences and will further enhance our relationship with our customers, guaranteeing ease, speed and unparalleled responsiveness to enquiries”.
The customer iftar is another example of touch’s efforts to remain close with its customers, living up to the recognition it received upon accepting the Teknotel award for the ‘Best Customer Service by a Telecom Operator in the Middle East’.