Beirut, 30 of January 2013: touch, the leading mobile telecommunications operator in Lebanon managed by Zain group, launched the “Text and Talk” bundles for its prepaid “Magic” line customers, offering them the freedom to design their own plan based on their needs. With a discount that can exceed 60% when compared to the current standing, prepaid line users can now choose their own minutes and SMS credits.
“Text & Talk” comprises 3 main bundles with varying minutes and SMS packages. Prepaid “Magic” lines users can choose between: 30 minutes and 30 SMS’s for 7 USD, 70 minutes and 70 SMS’s for 13 USD, and 110 minutes and 110 SMS’s for 19 USD. Should the “Text & Talk” bundle user exceed the allocated limit, then the current “Magic” line rates apply.
Within this context, Mr. Nadim Khater, Chief Commercial Officer at touch, stated, “What differentiates the “Text & Talk” bundles from the other products existing in the market is, besides the significant discount rate, the fact that it can be directly activated on the same “Magic” line by sending an SMS, using the touch mobile application, or visiting the company’s website, www.touch.com.lb, without any need to buy a new line.”