touch recognized as having the best consumer product in Lebanon at Product of the Year 2019.
Beirut - April 3, 2019: touch, the leading mobile telecommunications and data operator in Lebanon, managed by Zain Group, has been selected as the undisputed winner of the prestigious Product of the Year 2019 Award within the Telecom category. The company’s Student Plan, touch Mobile App, and touch Business Bundles were winners in this year’s edition, having fended off stiff competition from market rivals to be named category winners.
The results of the Product of the Year 2019 Lebanon Edition were announced at an awards ceremony held on March 27 at Music Hall in Downtown Beirut.
Product of the Year is the world's only consumer-voted competition for product innovation. Established in France in 1987, the ceremony operates in 44 countries globally with its core purpose being the guidance of consumers to new products, and the recognition of service providers and manufacturers for product and marketing innovation.
For the Lebanon edition, over 100 consumer products and services were submitted across multiple categories in 2019, including Banking, Telecom, E-commerce, Food, and Household Care with touch being selected as the winner of the Telecom category based on the official results of a comprehensive national survey conducted on 1,600 consumers in Lebanon by global market research agency, Nielsen. The award was voted by people and independently validated by the market research agency.
Emre Gurkan, Chief Executive Officer of touch commented, “touch’s Product of the Year 2019 recognition is a great achievement, and is dedicated to all the hard working staff at the company. To have the Student Plan score the highest across the Telecom category makes us only more determined to provide the best product and services throughout the country.”
Gurkan continued, “Keeping young people connected is an integral part of touch’s strategy and our student plan is tailor-made to their needs in the digital world. At touch, we commit to continually catering to the requirements of young people as well as to other market segments with the aim of providing the best products, services and experiences to keep customers abreast with technological advances.”
touch’s Student Plan includes carefully developed digital value propositions, which set the bundle apart from others in the market and feature Anghami, Uber, Social Learning, and a Student Discount Card. touch has also built an amazing digital experience for onboarding where students need only use the touch mobile app to activate and manage the bundle.