Beirut, February 3, 2026: Touch announced the launch of touchBot, a digital self-service assistant, aiming at enhancing the self-service options available to customers. The new assistant uses modern technologies designed to providing a seamless communication, providing a precise and fast experience in meeting subscribers' daily needs.
Unlike conventional systems, touchBot is designed to be a 24/7 digital assistant that goes beyond pre-premium responses. It provides the necessary support in managing accounts and selecting solutions that suit each subscriber's usage patterns, making it a valuable addition to the company's digital services.
In its initial phase, touchBot offers internet package activation and balance checks for all fixed and prepaid lines, in addition to activating WhatsApp for prepaid lines. It also features seamless integration with the touch mobile application to ensure a smooth flow of information.
With the launch of the touchBot self-service digital assistant, touch reaffirms its ongoing development of its digital transformation strategy, to facilitate subscribers' access to their basic services, thus laying a strong foundation for more advanced and expanded digital services in the future.